Clean, simple, straight-forward – yet refined and polished.
Less is usually more, but often, less is a product of starting with all and editing out what is extraneous – you can’t just cheat your way to good design by not putting in time and thought. Having experience certainly helps.
You know it when you see, touch or feel it!
It fits. It works. It focuses. It is efficient.
It does what it should do and doesn’t try to do too much.
What is good design to you?